Swiss Cottage - I'M SORRY Flowers by Your Local Florist

At Swiss Cottage Florist, we understand that sometimes the right words are hard to find. That's why we specialise in thoughtful, hand-crafted "I'm sorry" flowers that help you say it sincerely, whether you're in Swiss Cottage, Belsize Park, or St John's Wood.

From soft pastel bouquets of roses and lilies to elegant, modern arrangements, every design is created by an experienced local florist in our studio near Swiss Cottage Underground Station and the O2 Centre on Finchley Road. We carefully select fresh stems each morning, so your apology arrives looking beautiful and heartfelt.

Need to mend bridges today? We offer same-day delivery across NW3 and nearby areas when you order online before 3 PM. Our drivers know the local streets around Fellows Road, Adelaide Road, and Finchley Road, ensuring your flowers arrive right on time.

  • Hand-crafted "I'm sorry" bouquets designed in Swiss Cottage
  • Fresh, high-quality flowers sourced from trusted growers
  • Reliable same-day delivery until 3 PM when you order online

As a long-standing local florist, we're here to offer friendly advice on the best flowers and colours to express your apology with honesty and care. Browse our curated collection of apology bouquets, choose your favourite, and order online today for warm, dependable same-day delivery from Swiss Cottage Florist.

“I'M SORRY” FLOWERS
MAKE A WISH GRAND
MAKE A WISH
£60.00
Buy now
MY ONLY
MY ONLY
£70.00
Buy now
WARM WISHES
WARM WISHES
£55.00
Buy now
HOPELESS ROMANTIC
HOPELESS ROMANTIC
£65.00
Buy now
Bathed in the soft radiance that streams through Swiss Cottage's inviting spaces, this bouquet exudes peaceful elegance and refined colour harmony. At its centre, deep red roses bloom fully, their velvety petals rich with lingering scent that conjures the community's quiet parks and elegant terrace gardens. Balanced beside them, white gerbera daisies unfurl broad petals around coffee-brown hearts, lending brightness and subtle drama. Muted lilac lisianthus, some captured in the anticipation of an unopened bud, add a gentle wistfulness to the arrangement-perfectly echoing the thoughtful atmosphere of bookshops along Finchley Road. Sprays of fluffy ivory filler flowers fill out the profile, enhancing the display with a sense of softness and unity, much like the interplay of sunlight and shadow in local cafes. Mixing through, eucalyptus leaves shimmer with a silvered green, arching gracefully and bringing a refreshing note that speaks of forest walks toward Hampstead Heath. The arrangement's base is composed of robust dark green leaves, framing the bouquet as it sits in a crystal-clear vase-a fitting touch for marking personal milestones or sending comfort from Swiss Cottage Florist. It's a celebration of both artistry and the nurturing spirit that flourishes in this corner of London.
VANITY FAIR
£50.00
Buy now
With an artist's eye for colour and a florist's attention to detail, this vibrant arrangement from Swiss Cottage Florist creates an atmosphere of warmth and cheer in the heart of NW3. The bouquet's composition showcases roses whose petals drift from fresh, golden-coral centers to the most delicate of blush pinks and salmon tones, building a lively sense of motion and softness. Sprays of deep, healthy greenery cradle the blooms, framing them much like the tree-lined avenues of Swiss Cottage itself, their glossy leaves enhancing every hue. Soft, even light brings out the velvety surfaces of flowers and foliage alike, inviting admiration for both texture and freshness. Alongside the blooms, nestled artfully in the lower left of the image, stands a packet of Thorntons Orange Crisp chocolates-the cream-toned packaging understated yet instantly recognizable, its illustration and description promising a zesty, decadent treat. In front, two round milk chocolate truffles rest, their sheen and shape hinting at the artisan quality within. This set's thoughtful composition makes it ideal for those seeking to celebrate birthdays, milestones, or simple kindness in Swiss Cottage or Belsize Park. It's a gift that speaks of generosity and good taste, echoing the local spirit-the joy one feels sharing special moments amid Swiss Cottage's elegant terraces and bustling cafés.
SWEET SERENADE
£89.00
Buy now
Central to this radiant bouquet are sunflowers, their golden faces turned outward as if to welcome a new day over Swiss Cottage's bustling streets. Intertwined among them, garden roses of a lush, buttery yellow unfurl their petals in elegant spirals, lending softness and grandeur to the arrangement. Rich red Hypericum berries nestle throughout, bursting like gems amid the verdant greens and evoking a sense of cheer akin to a stroll through Regent's Park in late August. Feathery fronds and tendrils of airy greenery cascade from the bouquet, forming gentle curves and shadows that echo the movement of ivy along Abbey Road's quiet corners. Bluish eucalyptus leaves and flecks of yellow solidago infuse the design with a rustic, natural edge. All elements are thoughtfully placed in a rounded, clear glass vase, where the stems are clearly visible through crisp, fresh water-a testament to the quality and freshness that Swiss Cottage Florist is known for. The scent is subtle and floral, drawing you in with hints of sun-warmed grass and rose gardens. This bouquet suits birthdays, housewarmings, and jubilant gatherings, infusing Swiss Cottage homes with optimism and grace.
SUNNY FIELDS
£70.00
Buy now
LOVE
LOVE & PASSION
£65.00
Buy now
FAIRYTALE BLISS
FAIRYTALE BLISS
£60.00
Buy now
LIKE A ROYAL
LIKE A ROYAL
£85.00
Buy now
AMALFI LOVE
AMALFI LOVE
£59.00
Buy now
AMAZON SANGRIA
AMAZON SANGRIA
£50.00
Buy now
AMOUR
AMOUR
£50.00
Buy now
BRIGHT KISS
BRIGHT KISS
£55.00
Buy now
Photographed against an immaculate white background, this romantic gift pairing feels like it could have just been arranged on the counter of a small, independent florist by Swiss Cottage station. To the left, a tall, clear glass vase cradles a luxuriant bouquet of about one dozen deep crimson roses. Each rose is captured in rich detail: velvety petals curl outward in layered spirals, some blooms fully open and generous, others still holding the promise of unfolding. Their red tone is intense yet refined, deepening almost to burgundy at the shadowed edges. Around and between them, clouds of white baby's breath float delicately, each tiny blossom catching the light and creating a soft, misty contrast that enhances the drama of the roses without overpowering them. The stems are visible through the glass, straight and evenly cut, immersed in fresh, clear water-a quiet reminder of professional conditioning and care, as though readied for delivery to homes off Fairfax Road or around Belsize Park. To the right of the vase, a plush teddy bear sits upright, its light brown fur fluffy and inviting, suggesting warmth and comfort. The bear's face is simple and sweet: small dark button eyes, an embroidered nose, and a gently curved stitched mouth that gives it a kind, almost shy expression. A tidy dark brown bow circles its neck, echoing the sophisticated tone of the arrangement. Together, roses and bear create a scene that evokes surprise gifts arriving at an office on Finchley Road or a cosy apartment near Primrose Hill: a heartfelt expression of love, celebration, or thoughtful apology conveyed through flowers and a cuddly companion.
FOREVER & TEDDY BEAR
£80.00
Buy now
Fresh Flowers with Next Day Delivery
FRESH BLOSSOM
£64.50
Buy now
IN THE STARS
IN THE STARS
£60.00
Buy now
LIME ZEST
LIME ZEST
£50.00
Buy now
MARVELOUS BLOOMS
MARVELOUS BLOOMS
£63.00
Buy now
Displayed upright against a clean white background, this mixed bouquet reveals itself as a carefully balanced interplay of colour, form, and texture. In the middle, several open pink roses form soft, swirling rosettes, their layered petals catching the light with a gentle sheen and suggesting affection, gratitude, or budding romance. Surrounding them, yellow gerbera daisies with deep brown centres introduce bold, circular faces, each bloom like a small sunburst bringing joyful warmth, not unlike a bright afternoon around Swiss Cottage's leafy avenues and cafés. From the back of the bouquet, tall blue delphinium stems rise, their multiple florets arranged along the stalks to create graceful vertical lines, adding depth and a serene, almost sky-like quality that cools the composition. The flowers are nestled into a bed of lush greenery: feathery ferns spill from the lower edges, creating a soft, natural frame, while larger, glossy green leaves bend and wrap around the base of the flower heads, shaping a structured collar that supports and highlights the central blooms. Interspersed between them, vivid green, moss-like filler foliage builds volume and texture, giving the arrangement a full, almost meadow-like appearance, reminiscent of strolls through nearby parks such as Primrose Hill. Fine, slender stems tipped with tiny buds reach gently above the main cluster, suggesting freshness and the promise of more blooms to come. At the bottom, the gathered stems are clearly visible, neatly tied and wrapped in a pale, understated material with a simple bow, accentuating the handcrafted, florist-made feel. This bouquet radiates light-hearted celebration and everyday elegance, ideal for local flower delivery around Swiss Cottage, Belsize Park, and the surrounding neighbourhoods.
NATURAL POETRY
£60.00
Buy now
PINK CASHMERE
PINK CASHMERE
£59.00
Buy now
SPRING CHARM
SPRING CHARM
£57.00
Buy now
STRIKING BEAUTY
STRIKING BEAUTY
£65.00
Buy now
VIBRANT DELIGHT
VIBRANT DELIGHT
£60.00
Buy now
WAIKIKI SUNSET
WAIKIKI SUNSET
£69.00
Buy now
WILD AT HEART 2
WILD AT HEART
£59.00
Buy now
WONDROUS BLOOMS GRAND
WONDROUS BLOOMS
£50.00
Buy now
YOU ARE EXQUISITE
YOU ARE EXQUISITE
£65.00
Buy now
Birthday Occasions Autumn Variety Wedding More